Last Updated: March 2021
 
Your Privacy Rights
 
This Privacy Policy describes how Vitamin World collects and uses the personal information you provide on our website and through partner services that link to this Privacy Policy (“the Services”). It also describes the options available to you regarding our use of your personal information and how you can access and update this personal information. Please take a moment to review the terms of our Privacy Policy. Unless we indicate otherwise, this Privacy Policy applies only to information that we collect through the Services. By visiting our website or using the Services, you accept the terms of this Privacy Policy.
 
Personal Information We Collect From You Directly
We collect different types of information from users, and we use and/or disclose this information for different business purposes. The chart below identifies the personal information we may collect and lists the parties with whom we may share this information and for what business purpose:
 
Categories of Personal Information Purpose of collecting the Personal Information Specific Personal Information that may be collected Categories of sources from which the personal information is collected Is this category of Personal Information shared with third parties? Categories of third parties with which the Personal Information may be shared Purpose of disclosing or sharing Personal Information
Identifiers To uniquely identify an individual in support of business activities Name, birthdate, mailing address, email address, and telephone number; financial payment information; IP address; account information From you, social media providers, data aggregators, public databases Yes Service Providers Business processes
Commercial Information To support business transactions Bank account details, contact information, transaction history Your transactions with us Yes Service Providers (Shipping companies) Business processes
Network Activity To allow access to and optimize our websites IP address, login data, browser type and version, URL, search queries, preferences information From you and third party tracking technologies No (but we may share aggregated statistical or demographic data with our service providers) Service Providers, Google Analytics Improve website functionality, services
Geolocation Data Personalization Unique identifiers and your location and ZIP code From you and your devices No N/A N/A
Inferences Personalization Your product or service preferences based on responses to our own or our third party’s marketing or promotions From you and external data sources In limited circumstances Marketing partners Marketing

How we collect Personal Information

We may collect personal information about you in several ways, including:

From you. We may collect personal information from you when you create an account or purchase online, contact us with questions, provide feedback regarding our products, or answer questions about your product interests. You may also provide us with personal information when responding to a third party’s or our own emails, newsletters, surveys, or other marketing or promotions.

From others. We may collect personal information about you from social media providers, data aggregators, and public databases.

From automated tracking technologies.We and our third party partners, such as advertising partners, marketing partners, and service providers, use certain technologies, such as cookies, beacons, tags, and scripts. These technologies are used in analyzing trends, administering our website, tracking users’ movements around our website and to gather demographic information about our user base. We may receive reports based on the use of these technologies by these companies on an individual, as well as aggregated basis.

Tracking Technologies

You may be able to disable cookies by changing a setting in your web browser. Please note, however, that without cookies you may not be able to take full advantage of all the Services' features.

We use Local Storage Objects (LSOs), such as HTML5 to store content information and preferences. Various browsers may offer their own management tools for removing HTML5 LSOs.

Advertising

California law requires that we disclose whether or not we recognize and honor user browsers signals to not be tracked. If you wish not to have this information used for the purpose of serving you targeted ads, you may opt-out by clicking here. Customers from the European Union may alter their advertising preferences here. Please note that this does not opt you out of being served advertising. You will continue to receive generic ads.

Other Ways We Use the Information We Collect About You

We may also use the personal information we collect about you in the ways described below.

  • Surveys, Sweepstakes, and Message Boards.We may use personal information to enable you to participate in features such as surveys, polls, sweepstakes, and message boards. We may use a third party service provider to conduct these surveys or sweepstakes; if so, that company will be prohibited from using our users’ personally identifiable information for any other purpose.
  • Other Uses of Information. We may use personal information to provide you with the products, services, and information that you request. We may also use personal information to perform business analyses or for other purposes to improve the quality of our business, the Services, and the products we offer. We may also use personal information about you for our internal purposes, including to administer our Services, investigate possible violations of and enforce our contracts, including our Terms of Use and any terms and conditions associated with our products and services, and to comply with our legal obligations. In addition, we may use your personal information as otherwise described to you at the time of collection or with your consent.
  • Protection of Individual's Vital Interests.In emergency situations, we will use or share your information when doing so is necessary to protect an interest that is essential for an individual’s life.
  • Other Legitimate Interests.We will use and disclose your information when necessary for Vitamin World’s legitimate interests, as long as such interests are not overridden by our users’ interests, rights, and freedoms with respect to their personal information.

Information We Share

Our affiliates may share personal information among themselves. We will not share your personal information in ways other than as outlined in this policy. In addition, we may share personal information with other entities in the following circumstances:

  • Service Providers. We may share your personal information with service providers that perform certain functions or services on our behalf (such as to host websites, manage databases, perform analyses, send communications for us, process payments on our behalf, ship your orders, provide you with live chat service, or provide certain other components of websites).
  • Analytics. We may allow third parties to collect your personal information in order to provide us with analytics. For instance, the Services may use analytics tools provided by Google to help us understand how people use the Services. You can learn more about how Google collects and uses information as a part of its tools at http://www.google.com/analytics/.
  • Marketing Partners. If you do not want us to share your personal information with these partners, contact us at privacy@vitaminworld.com.
  • Legal Process. We may disclose your personal information to respond to subpoenas, court orders, or other legal process in response to a request for cooperation from law enforcement or another government agency, and to comply with our other legal obligations.
  • Protect our Services and Users. We may disclose your personal information without consent if we believe disclosure is necessary in connection with an investigation of a breach of agreement, suspected or actual illegal activity, detection, suppression or prevention of fraud, or violation of our Terms of Use or other contracts. We may also disclose your personal information to a government institution, or to your next of kin or authorized representative, for purposes related to preventing or investigating financial abuse, or for the purposes of identifying an individual who may have suffered physical harm.
  • Transactions. We may share personal information in connection with a corporate transaction, such as a sale, assignment, divestiture, merger, bankruptcy, consolidation, reorganization, liquidation, or other transfer of the business or its assets. We will notify you via email and/or a prominent notice on our website of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.
  • Other Circumstances. As otherwise described to you at the point of collection or pursuant to your consent.

Information Collected from Visitors Outside the United States

If you are using the Services from outside the United States and provide us with personal information, please note that your personal information will be transferred, stored, and processed in the United States. The data protection laws in the United States may not be as comprehensive as those in your country of residence. By doing business or interacting with the Company and the Services, you are consenting to the transfer of your personal information to facilities located in the United States and other facility locations selected by the Company.

We Provide You Choices

You can subscribe to receive marketing offers or solicitations from us through email by clicking here. Please note that these requests may take up to 10 days to be effective. If you prefer to not receive marketing emails from us, please click here or contact us at privacy@vitaminworld.com.

Please note that your request to not receive marketing emails from us will not apply to messages that you request or that are not commercial in nature. For example, we may contact you concerning any purchases you have made with us, even if you opt out of receiving marketing messages

If you have established a user account in connection with one of the Services, you may be able to review and request changes to some information that the company maintains about us at you through your account settings or by contacting privacy@vitaminworld.com. We will respond to your request for access within 30 days.

Retention of Personal Information

We will retain your personal information for as long as your account is active or as needed to provide you the Services. If you wish to cancel your account or request that we no longer use your personal information to provide you the Services, contact us at privacy@vitaminworld.com. We will retain and use your personal information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. 

How to Withdraw Your Consent

At any time, you may withdraw your consent to Vitamin World using, disclosing, or otherwise processing your personal information. You may withdraw your consent by contacting Vitamin World as provided below or, if applicable, following the instructions in our communication to you.

Please note that your withdrawal of consent to process certain personal information about you (1) may limit our ability to deliver the Services to you, (2) does not affect the lawfulness of our processing activities based on your consent before its withdrawal; and (3) may not result in immediate modification, updating, or deletion of any personal information that may reside in back-up or disaster-recovery storage.

Sharing Site Content with a Friend

You may be able to share certain content from the Services with others by asking us to forward the content. To share information, we ask for the recipient's and your name and email addresses. We will automatically send your friend a one-time email inviting him or her to visit our website. We store this information for the sole purpose of sending this one-time email and tracking the success of our referral program. We collect personal information in this way; we will use it to fulfill your request and for no other purpose.Your friend may contact us at privacy@vitaminworld.com to request that we remove this information from our database.

Reviews

The Services include customer reviews. You should be aware that any information you provide in this area may be read, collected, and used by others who access them. To request removal of your personal information from our customer reviews, contact us at privacy@vitaminworld.com.  In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.

Social Media Widgets 

The Services include social media features, such as the Facebook Like button. These features may collect your IP address, which page you are visiting on our website, and may set a cookie to enable the feature to function properly. Social media features are either hosted by a third party or hosted directly on the Services. Your interactions with these features are governed by the privacy policy of the company providing it.

Third Party Websites

The Services may provide links to websites operated by third parties for your convenience and information. All of these websites and applications operate independently from us, and we do not control their privacy practices. Vitamin World does not endorse or make any representations or warranties concerning, and will not in any way be liable for, any informational content, products, services, software, or other materials available on an external website, even if one or more pages of the external website are framed within a page of this Service. Vitamin World is not responsible for the privacy practices of any external website. We encourage you to review the privacy policies of any third-party websites and applications that you use to better understand their privacy practices.

Third Party Cookie Integration

We may use third party companies to provide advertising services and/or to collect certain information when you visit and interact with our website. These third-party companies may collect and use non-personally identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) during your visit to this website [and/or other websites] in order to provide advertisements about goods and services likely to be of greater interest to you. These third-party companies may use cookies and other technologies to recognize your browser to collect and record information about your web surfing activity including your activities on this website.You may visit the Network Advertising Initiative, www.networkadvertising.org/choices or the Digital Advertising Alliance, http://www.aboutads.info/, to learn more about interest-based advertising, or to opt out of receiving advertisements tailored to your interests on your browser, from their respective members and participants. 

First Party Cookie Integration

We may also use technologies, such as our own cookies, to provide you with relevant online display advertising tailored to your interests. To opt out of our cookies used for this online advertising, click here

How We Protect Personal Information

We maintain reasonable security procedures to help protect against loss, misuse, or unauthorized access, disclosure, alteration, or destruction of the personal information you provide through the Services.

Among other safeguards, we use Secure Sockets Layer ("SSL") technology to help protect transmissions over the internet of your payment card data.

Unfortunately, no data transmission over the internet or stored on a server can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information and privacy, we cannot guarantee or warrant the security of any information you disclose or transmit to us online and cannot be responsible for the theft, destruction, or inadvertent disclosure of your personal information. If you prefer to not transmit your credit card number over the internet, you can contact us using the toll-free number listed on the website from which you want to order.If you have any questions regarding security, you can contact us at privacy@vitaminworld.com.

We will notify you in the event we become aware of a security breach involving your personally identifiable information (as defined by the applicable state and federal laws) stored by or for us. By disclosing your email address or mobile telephone number to us for any reason, you expressly consent to receive electronic notice from us in the event of such a security breach.

Updates to Our Privacy Policy

We reserve the right to modify the Privacy Policy at any time. If we do this, we will post the revised policy on this page and will indicate the date that it will become effective. We will attempt to give you advance notice of any substantive changes, but reserve the right to make such modifications immediately, if required. It is your responsibility to check to determine if there have been changes to the Privacy Policy and to review such changes. If we make any material changes, we will notify you by email (sent to the e-mail address specified in your account) or by means of a prominent notice on this website prior to the change becoming effective. Changes to the Privacy Policy will become effective and will apply to the information collected starting on the date we post the revised Privacy Policy on the Service. Your continued use of the Service after any change has become effective will constitute your acceptance of any change.

Children's Privacy

Our Services are not directed to and not intended for persons under the age of 13. We do not knowingly collect personal information from children under 13. If a parent or guardian becomes aware that his or her child has provided us with personal information without their consent, he or she should contact us via the contact details listed below. If we become aware that a child under 13 has provided us with personal information, we will delete such information from our files.

Rights of California Residents

The CCPA provides California residents with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.

  1. The Right to Know What Information We Have Collected, Disclosed, and Sold
  2. You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months.

  3. The Right to Deletion of Personal Information
  4. You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.

    We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:

    • Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, or otherwise perform our contract with you.
    • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
    • Debug products to identify and repair errors that impair existing intended functionality.
    • Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
    • Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).
    • Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information's deletion may likely render impossible or seriously impair the research's achievement, if you previously provided informed consent.
    • Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
    • Comply with a legal obligation.
    • Make other internal and lawful uses of that information that are compatible with the context in which you provided it.
     
  5. The Right to Opt-Out of the sale of Personal Information to Third Parties
  6. We do not sell Personal Information as defined by the California Consumer Privacy Act (CCPA).

     
  7. The Right to Non-Discrimination
  8.  

    We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:

    • Deny you goods or services.
    • Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
    • Provide you a different level or quality of goods or services.
    • Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.
     

    However, we may offer you certain financial incentives permitted by the CCPA that can result in different prices, rates, or quality levels. Any CCPA-permitted financial incentive we offer will reasonably relate to your personal information's value and contain written terms that describe the program's material aspects. Participation in a financial incentive program requires your prior opt in consent, which you may revoke at any time.

  9. Exercising Your CCPA Rights
  10.  

    We will take reasonable steps to verify your identity prior to fulfilling the above requests. You may only make a verifiable consumer request for disclosure or deletion twice within a 12-month period. The verifiable consumer request must:

  • Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.
  • Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.
 

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.

Making a verifiable consumer request does not require you to create an account with us. However, we do consider requests made through your password protected account sufficiently verified when the request relates to personal information associated with that specific account.

We will only use personal information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request.

As an additional resource, you may also contact us using the How to Contact Us section below for any additional questions related to the rights granted under the California Consumer Privacy Act (CCPA).

To exercise the right to disclosure and right to deletion as described above, please submit a verifiable consumer request to us by either:

 
 

Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child.

Rights of Data Subjects in the European Economic Area (EEA)

You have the following rights under the GDPR:

  • To access the personal information we maintain about you
  • To be provided with information about how we process your personal information
  • To correct your personal information
  • To have your personal information erased
  • To object to or restrict how we process your personal information
  • To request your personal information to be transferred to a third party

To exercise the above rights, please contact us at the information we provide below. We will consider and process your request within a reasonable period of time. Please be aware that under certain circumstances, the GDPR may limit your exercise of these rights.

How to File a Complaint

You may file a complaint regarding this Privacy Policy or our privacy practices by contacting us at the information we provide below. Additionally, Data Subjects from the EEA may file a complaint with EU data protection authorities (DPAs). A list of DPAs from the European Commission may be found here:

http://ec.europa.eu/newsroom/article29/document.cfm?action=display&doc_id=50061

You may also contact us using the contact information provided above to be directed to the appropriate DPA contact(s).

We will consider and process your request within a reasonable period of time. Please be aware that under certain circumstances, the GDPR may limit your exercise of these rights.

We will retain your EU Personal Data for as long as your account is active, as needed to provide you services and to fulfill the purposes for which the data was collected, and as necessary to comply with our legal obligations and fulfill our business needs.

Data Protection Officer

Vitamin World has appointed a Data Protection Officer to oversee our GDPR compliance efforts. You may reach the Data Protection Officer at privacy@vitaminworld.com.

How to Contact Us 

If you have any questions or comments about this Privacy Policy, or if you would like us to update your personal information or preferences, please contact us by: 

Email: privacy@vitaminworld.com

Mail: Vitamin World USA Corporation
Legal Department 
68 South Service Road, Suite 100
Melville, NY 11747